Manchester City Swot Analysis Marketing Essay

Manchester City Swot Analysis Marketing Essay INTRODUCTION The project is basically about the two football teams from different football clubs. The idea is to make a strategic comparison between the two teams. The names of the football teams that have been taken for comparison include the Manchester City Football club and Barcelona Football club. The team Manchester city is basically from the English premier league whereas the team Barcelona is from the Spanish Division (Barcelona Soccer Institute, 2012). Both the teams have a good reputation in the Football industry around the Globe. The aim of the project is to analyze the mission and vision statements of both these clubs and compare them to analyze the comparative effectiveness of the two. This will provide more information as to who is the better side of the two of them. On the other hand SWOT analysis of both teams will also be conducted and compared to see which team has the most strengths and opportunities available. BACKGROUND AND HISTORY Manchester City Football club is basically an English premier league football club located and based in Manchester. It was founded in 1880 and was initially called West Gorton. Then in 1887 they became Ardwick Association Football club and then they became Manchester City in 1894. Thisclub has played at the City of Manchester stadium since the period of 2003, and have also played for Maine Road from 1923 as well (Wikipedia, Manchester City F.C., 2013). the most cherishing and successful period for the club was in the late 1960s and the early part of 1970s when they managed to win the league championship, League Cup, FA Cup and the European Cup Winners Cup under the management of Malcolm Allison and Joe Mercer. After being defeated in the FA cup final of 1981, the cup actually went into the phase of decline, totally culminating in relegation towards the third tier of English football in 1998. This was the only time in their history that they went so down. After having regained the sta tus of premier league, the club was eventually purchased by the Abu Dhabi United Group and the club became one of the wealthiest in the world. In the year 2011 the Manchester city club managed to qualify for the champions league and was able to win the FA cup. In the year 2012 the club managed to win the premier league, which is also referred to as their first league title in the past forty years. On the other hand Futsal Club Barcelona is there from the emergence of their football club in 1899. FC Barcelona, which is also known as merely Barcelona or Barca is actually based in Barcelona Catalonia in Spain (Wikipedia, History of FC Barcelona, 2011). The team was actually founded by a group of English, Spanish and Swiss footballers, and this group was actually led by Joan Gamper. The club has been known to play amateur football in the early years until 1910 in various competitions that were regional. It was also in 1910 that the club participated in the first of their European competitions, and since that time the club has been able to win 10 UEFA trophies and a sextuple. By the year 1928 Barcelona co-founded La liga which is the top tier in Spanish football, and they also found some small string of football clubs as well. Barcelona has never been relegated from La liga and share the same record as one of their competitors known as the real Madrid. CORPORATE GOVERNANCE Corporate governance is basically a system of rules, processes and practices by which the company is controlled and directed. The concept actually involves balancing the interests of the various stakeholders in the company. Looking at the structure of both the football clubs, both are very similar and follow a business format of a public limited company. Manchester city Football club has been having a good time with the management and all the stakeholders of the company are satisfied (Corporate Info, 2012). The main reason behind this is that the management of the football club aims to motivate the football players and fans for the company, on the other hand the players believe in continuous and quality. The main aim of this football club is to fulfill the expectations of their fans and people. On the other hand Barcelona is one of the most successful clubs of the world. The club believes in total quality and promotes many core values like healthy diet, tolerance, and sports for the disabled. On the other hand the club also speaks against racism (Pont, 2011). The management of the company and the players has been facing some problems; therefore Barcelona fails to balance the interests of various stakeholders of the company. SWOT ANALYSIS BARCELONA FOOTBALL CLUB STRENGTHS Barcelona has a strong local Brand name and the best club in Europe and Spain. The Camp Now stadium of Barcelona has a seating capacity in excess of 100000 Barcelona has the best players in the world that are playing for their Team. The brands known as the UNICEF, Qatar Foundation and Nike are associated Brands with the Barcelona Football Club. This means that the team has one of the best brand endorsements in the world. WEAKNESSES The team is known to have a lot of controversies in the football matches. It is basically from the lesser popular and famous clubs as compared to the clubs that are English OPPORTUNITY The club has the opportunity to increase their fan bases from the countries like china, USA and India. If the Barcelona football club is able to focus on more advertising and promotions then this will help the club a lot in building brand equity. THREATS The other clubs that are prevalent in Europe are buying out the good players out of Barcelona. This can be fatal for the club if they do not stop this from happening The club has reported a lot of internal problems between the players and management which can also pose a threat to the wellbeing of the club in the future. The club has been known to have a lot of financial debt because it has been involved in the player transfers of expensive players. This can cause liquidity problems to the club in the future. MANCHESTER CITY SWOT ANALYSIS STRENGTHS The Manchester city football club has a local positioning within Manchester The club has a lot of openness and innovation in the department of culture. They allow players from all cultures to prove their worth and join the club. The club has some of the richest sponsors as compared to other clubs. WEAKNESSES The club has a weak presence in the city of Manchester because many other competitors are also popular over here. The name of this club is not very well established as compared to other clubs. Most of the players playing in this club are average players. OPPORTUNITIES The club should higher better players and make use of the rich sponsors that they have. This will improve of the performance of the club in the future. The club should get more brand endorsements to improve the brand image of the club. The club can higher some of the best coaches around the world given the fact that the club is rich. THREATS Manchester United Football club is better than Manchester City and is more popular in Manchester than any other football club. As the case with other clubs internal problems are prevalent in this club between the management and the Coach. The club should ensure that the problems do not get worse in the future. ICEBERG PRINCIPLES THEORY The iceberg is basically a model that not only considers the visible logical level of the subject, but also explains the invisible emotional level of the subject (GmbH). The logic level of the subject which includes the strategy, structure, functions and processes usually accounts for 10% of the overall human capacity whereas the cultural level amounts to 90% of the human capacity. Following is the sketch for a typical Iceberg Theory. The structure of the iceberg principle and its 5 process levels STRATEGIC LEVEL At the strategic level Manchester city FC aims for delivering the best quality football to its fans. They are basically concerned for high performance and value for the shareholders of the company. On the other hand the Barcelona football club claims to be one of the best in the world and they claim that they are not just a club; they are more than a club. STRUCTURAL LEVEL The management performance for Barcelona has been poor at the structural level because the company has incurred many losses because of expensive player contracts. On the other hand Manchester city has one of the richest management team. The management team rewards its players very well and their goal is quality performance for the fans. PROCESS LEVEL Manchester city claims that its core values include serving the fans of the football club by portraying excellent performance. Their main aim is to create continuous value for its fans and the shareholders of the company. On the other hand Barcelona aims to work about by following the core values including the treatment of sports as the focal point, supporting the strategic plans of the club and exploring the new areas of financing for the club. The club also aims at bringing the members closer to the club in terms of activity and communication. FUNCTIONAL LEVEL The performance level of the employees or the players of Manchester city has been very high in the present. This is because they have recently won the premier league for the first time in the past forty years. Therefore, the performance level of the players has been excellent. On the other hand Barcelona has been struggling recently because of some clashes between the management and players of the club. On the other hand there have been many player transfers from this team in the recent years which has affected the team chemistry to some extent. However the team has the potential to bounce back from such problems because it is one of the best clubs of the Spanish league. CULTURAL LEVEL At the cultural level Barcelona football club has been committed to promote the society as much as possible. They see children and young people as their main beneficiaries and are also known to promote values and education. The club has also organized many sporting activities for the civilians of the country. On the other hand Manchester city is known to play for the fans. They have highly praised the fans of the football club for their never ending support. On the other hand Manchester city has Donated 500000 pounds to the Royal Manchester Childrens hospital recently and has also been known to perform charity work for the people. Therefore both the clubs have a good relationship with the fans and the society at the cultural level CONCLUSION After all the analysis that has been conducted for both Manchester city and Barcelona, it is true to say that there are some considerable differences in the results. Considering the SWOT analysis of both the clubs, it is evident that Barcelona is no doubt a better side than Manchester City by all means. This is because they have the best players from around the world, and some excellent brand endorsements as compared to Manchester City who are usually ranked as an average side overall. However Barcelona has been facing a lot of internal problems such as the problems between players and management, the frequent transfer of expensive players, and their recent financial crises. Manchester city does not have any such problems and are a more stable side because they have one of the richest clubs in the world. On the other hand the Vision and mission statements of both the football leagues are good. The mission statement of Manchester city is more thorough than that of Barcelona. The corporate governance of Manchester city is better than that of Barcelona, and the Iceberg principle also looks more favorable for Manchester City overall. Therefore Manchester City is surprisingly a more stable side as compared to Barcelona despite the fact that Barcelona has a better football club.

Analysis of Beloved Essay examples -- essays papers

Analysis of Beloved Beloved is actually a quintessentially American story. Its topic slavery however may not seem to be a traditional one in American literature. The novel written by Toni Morrison is an American survivor’s tale, which depicts the collective experience of slavery defined by the identity of the black community in America for years. The topic of slavery continues to be a vital part of the American consciousness today,in addition, slavery as an institution was a part of American culture as a whole until the Civil War, and its repercussions on race relations are still being felt today. The genre of the survivor's tale is one way that contemporary authors can depict and discuss this formative American experience. ‘Beloved’ is the tale of Sethe, a survivor of slavery, and her family. Sethe is an escaped slave who made the split second decision to kill her daughter, rather than have her return to a life of enslavement. The entire novel revolves around this horrific act; the entire story is slowly unraveled through the remembrances of Sethe and others. These memories and "re-memories" do not follow chronological order. However, when they are all pieced together, the whole picture of slavery, Sethe's act, and its aftermath emerges. A universal characteristic of the survivor's tale is the subjectivity and incompleteness of the survivor's knowledge. The author works to provide a more objective view of events by including several storytellers. ...

Educating Essay

â€Å"Individuals venturing into new experiences may encounter obstacles but may also gain significant rewards†. â€Å"Do you agree with this perspective?† In your response, refer to your prescribed text and atleast one other related text of your own choosing. Individuals venturing into new experiences may encounter obstacles but may also gain significant rewards. This is present in the text ‘Educating Rita’ written by Willy Russell and the film ‘The Help’ written by Kathryn Stockett. In this text we see a fairly un-educated woman blossom and find herself through education; the obstacles she faces on her way to knowledge are the stepping stones in finding herself and entering the new world of education. Rita is a typical uneducated woman; her life is already planned out for her consisting of children, cooking/cleaning, pub trips and the overall expectation to be content with this life and not expect any more. However throughout the text we see Rita break away from this lower class/restricting stereotype to blossoming and finding herself in the world of education. The opening scene portrays to us the two completely different worlds in which Rita and Frank live. Rita has enrolled in an Open University course as she sees education as a way of moving out of her world; she feels out of step with her working class background and wants to discover herself first before having a baby and tying herself down for life. Rita’s constant desire to ‘know everything’ makes Frank feel that he is an appalling teacher because he feels he has nothing to offer her. Frank is Rita’s course tutor; he is a very negative and dismal man who is heavily reliant on alcohol to dull his boredom and frustration. Although being a jaded alcoholic he is also a very precise, formal and educated professor who is just on a downward spiral in his life. Throughout the text we see Rita and Frank’s relationship grow as Rita makes him feel as if he has hope again, therefore his drive comes back. In scene one we observe Rita struggling to open the door into Frank’s office; this symbolises her struggle to enter that world, it’s a barrier, however she’s determined to get what she wants – in this case education – therefore almost breaks the door in order to get in. â€Å"You’re the first breath of air that’s been in this room for years† quoted by Frank symbolises the opening up of a new world for him, he’s now got someone new and different to experience. This is a good change for Frank. Scene two beings with Rita oiling Frank’s office door, then handing the oil to Frank. This is symbolic of giving him the key/tool to open up to another world. Rita still doesn’t portray herself as a ‘proper student’ and her self esteem/confidence is still very low. She doesn’t think she is capable of achieving the great essays that the other students write and doubts herself that she will even finish the course. This scene really reveals the cost that trying to change herself is likely to have on Rita. She is dissatisfied with her life and has a desire to change it, yet it would be easier in her opinion to simply stay as she is and continue her boring life of hairdressing and different flavoured beers. Frank assigns Rita 3 novels to read as her hunger for knowledge is starting to grow extremely. The slow change in Rita is starting to become evident as she can read/take on any book presented to her, â€Å"it feeds me inside†. Her hunger is growing and making her slowly discover who she is, â€Å"it makes me stronger comin’ here†. Although Rita feels as if she’s finally accepted in the university and has a place/fits in with the ‘proper students’, she still has barriers to face in her personal life that are important determining points in her progress and choices as an individual. Rita’s husband Denny isn’t accepting nor happy about her doing this ‘whole learning thing’ and forces her to choose between him and education as he doesn’t understand that this is the first time she’s happy and felt a sense of purpose in her life. Denny has made her constantly feel stupid for even considering getting an education and therefore burns all of her books. The burning of the books is symbolic of Denny trying to prevent Rita from moving away. â€Å"You’d think I was havin’ a bloody affair the way he behaves† â€Å"And aren’t you?† symbolises Rita’s affair with education. Although she may not be cheating on Denny, she still desires to educate herself more than spend time with her husband and is happy with this choice as it is her own choice and no one else’s. In scene six we start to see a notable change in the relationship between Rita and Frank. When Rita bursts into Frank’s office excited to tell him that she saw one of Shakespeare’s plays â€Å"it was bleedin’ great†, Frank thought that something serious had happened – which indicates that he is beginning to care for her. After inviting Rita to a dinner party at his house Frank feels closer to Rita – this invite symbolises the change in the basis of their relationship from teacher and student to a more personal one. Throughout the text we have seen Rita grow and shape herself as an individual, no matter what obstacles and new experiences she has encountered with on her way she has got through them with determination and strength, and as a result has been great personal gain. Towards the end of the text Frank presents Rita with a dress; this is symbolic of a dress for an educated woman, she is now one and can wear the dress with pride. Frank decides to leave the university, as he does not feel it is the right career for him anymore and would prefer to spend his time doing something else. Rita and Frank have both grown and found themselves throughout this text which is also evident in the film ‘The Help’ written by Kathryn Stockett. The Help is set in Mississippi during the 1960s, main character Skeeter (Stone) is a southern society girl who returns from college determined to become a writer, but turns her friends’ lives – and the Mississippi town – upside down when she decides to interview the black women who have spent their lives taking care of the richer upper class families. Davis, Skeeter’s best friend’s housekeeper, is the first to open up and be interviewed – to the shock of her friends in the close black community. Despite Skeeter’s life long friendships hanging in the balance, she and Davis continue their partnership and soon more women come forward to tell their stories – and as it turns out, they have a lot to say. Along the way, unlikely friendships are forged and a new sisterhood emerges, but not before everyone in town has a thing or two to say themselves when they become unsuspectingly/unwillingly caught up in the changing modern times. This is relevant to the text Educating Rita as the women find the courage and self confidence to venture into new experiences to help better either themselves or their community.

Analysis Of The Montara Wellhead Platform Drill Rig Owned...

At 5:30am WA time on the 21st of August 2009 the Montara wellhead platform drill rig owned by PTTEP Australasia suffered a well head accident, resulting in the uncontrolled discharge of oil and gas. This discharge was stopped 2 months later on the 3rd November 2009 (Government, 2013). The devastation that this oil caused in 2 months was outrages, resulting in the destruction of ecosystems and surrounding villages to perish overtime. The following will analysis the perspectives of three major stake holders, the Australian government, PTT Exploration and Production (PTTEP) Australasia and the people of West Timor, and explain how the common good is of relevance to this issue. The principle off the common good is littered throughout history. One prominent description of the common good is the social conditions that permit people to be able to reach their full potential as well as realizing their human dignity (William J. Byron, 1998). Another describes the common good as the â€Å"moral formula for the greatest good for all† (Kelly Jones, 1996). Pope Paul VI described the common good slightly differently as where †every social group must take account of the needs and appropriate aspirations of other groups, and even of the over-all welfare of the entire human family† (Pope Paul VI, 1965). The issue of the Montara oil spill is of great relevance to the common good because various stakeholders were involved and negatively affected. To reach a solution that results in the greatest